The future status of English as the global language is assured Essay

The future status of English as the global language is assured - Essay Example As mentioned above, English is one of the fastest growing languages of world that adopts thousands of new words to embellish its vocabulary. It is this changing nature that prevents many from getting mastery over this language, which may be a real threat to its global status. Despite such a global reach, English is also susceptible to forces of language fragmentation or even disappearance altogether. Some of the linguists have observed that an increase in the democratization of governments will reduce the use of English globally. This is because it relegates the status of the political elite who are chiefly the speakers of non-native English. This downgrading of the English language has already occurred with the advent of independence in the post world war two eras in countries such as Tanzania, Philippines, Malaysia and Sri Lanka. Another notable factor concerned with English in India is that the employment of English in the business and educational fields is reducing, especially wi th the recent introduction of a key business newspaper entirely written in Hindi. Furthermore, the rapid growth in Indian higher education will lead to an influx of citizens who speak Hindi or another vernacular language thus lessening the number of citizens who can speak in English. The problem of translation the English become a vital issue in third world nations and people in these nations have often faced difficulties in translating English works in to their native language. This issue often questions the universal acceptability of English language as a Global language and it also reveal the fact that in future the status of English language as a Global language is not assured. The problem is visible in both literature and communication. Many other world languages have been receiving in third world nations without any practical problems and one can find the fact that their translation is

Principles of Marketing Bachelor Essay Example | Topics and Well Written Essays - 2000 words

Principles of Marketing Bachelor - Essay Example (Porter, 1985) This can be defined as what must be sacrificed or given up by one party in an exchange inorder to obtain another item from the other party. Price means a variety of things to a number of people. The first view is the consumers view. He does not just consider price in monetary terms i.e. what he must pay to get a good or service, but he also considers the time he has to spend to fully utilise the product. This implies that all the trouble he has to undergo before he can derive utility from the product is considered as a price. While the seller considers price in a positive sense in that it is a reflection of the amount of revenue he is getting. It is also seen as a prerequisite to profit. It is also an important marketing aid for organisations. This is because marketers can use their prices as a tool to advertise or promote their wares. There are a number of factors that need to be considered by the marketer when making pricing decisions. This is because it is not just the final consumer who will make contact with his product. Taking an example of a book sold online - the publisher must consider wholesalers, retailers and even resellers because these groups of people will substantially affect his final income. (Hunger, 2003) The main idea behind any price decision is to strike a balance between satisfying the customer's needs while at the same time making profit for the organisation. It should be remembered that price is proportional to innovation. This is because creativity adds value and thus allows the company to raise its price. Besides this fact, a marketer should also incorporate a company's objectives - what does the company want to gain from sale of a product or service. Allowances and discounts need to be integrated too be cause they cause a substantial decrease in sale of the product. If a product is new to the market, it must have a lower price to lure consumers. This is what is called tactful introductory pricing. In addition, a marketer needs to consider geographical factors when setting his price. The product may have to travel long distances from its place of manufacture. Lastly, prices should be flexible at all times. It must reflect both internal and external market forces and these are very dynamic factors. Place -distribution channels Distribution channels include all the people between the consumer and the supplier that are involved in the exchange of services or products. The activities integrated in distribution range from storage, ordering, shipping, promotion, displaying, feedback and selling. In this channelling process there are usually two broad categories i.e. firms specialised in channels and resellers. Resellers are those groups that take over ownership of products from the marketer and sell these to others. Resellers may come in form of a network or may simply be on their own. Examples of resellers include retailers, wholesalers and industrial distributors. Speciality firms provide help with the sale of an item but do not necessarily buy the item. Some of them may be brokers or agents who bring sellers and buyers in concert after a certain charge. Other speciality firms are distribution service firms who help in storage, transportation or other activities that involve