How To Plan A Blog Schedule That Will Crush Your Goals

How To Plan A Blog Schedule That Will Crush Your Goals So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to  define a blog schedule that will help you publish  those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsHere's exactly how you can do all of that with a blog schedule that really works: Begin By Defining  Your Blogging Goals Chances are, you're looking to create a blog schedule because you've heard publishing consistent content can help you grow your blog. It's true! Actually, folks who publish consistent content get as much as 30% more traffic for every post they publish, all while saving about an hour per post. And not only that, it makes your life a whole lot easier to look at a calendar full of blog post ideas instead of a blank slate and wondering, "What am I going to write today?" But- defining your blog schedule or even planning to publish more content isn't  your goal. Start first with a few measurements that'll help you focus your efforts on the right kinds of growth for your blog: Social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions are great goals to start with. Before  you even think about your optimal blog schedule, where would you like these numbers to be? I've seen first hand how social media shares influence all of these metrics in this order to grow customer conversions. 63% of 's blog traffic comes from social media, so you can see how all of these metrics are super important to us. These are good goals to have for your blog: ...Essentially, think of 10x growth. This mindset is what drives every decision we make at on how we use our time, and it's a good model for you, too! When you add something to your plate, ask yourself, "Will this help us drive 10x growth, or is this just a nice-to-have?" Takeaways: At this point, define goals for each of these metrics using the formula: social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions. If other measurements are more important to you, apply the formula to those to define your goals. It's possible that you're not looking for 10x growth for a certain goal (and maybe that is unachievable for certain measurements). Determine a figure for every goal that you will measure- just make sure there is really a number to which you will compare your results to understand how you're making an impact. Train Your Blogging Goals to Be... Well... SMART. Great goals are specific, measurable, actionable, realistic, and  time sensitive. You just figured out exactly what you'll measure, so at this point, just define your goals a bit further with a format like this: And you can do your own with a structure like this: Know How You Will Really Meet  Your Blog Schedule Chances are, you're one of the 70% of B2B marketers who plan to create more content this year. So, before you just jump in, let's get your resources figured out to make executing your blog schedule that much easier once you get going. 1. Roles You'll Need to Write Your Blog Posts: For blogging, there are only a handful roles  you need to fill: Writing Designing Publishing Promoting Recommended Reading: How to Set SMART Marketing Goals 2. People You'll Need to Fill Your Roles: That said, you  could probably get started with as few as  3 people: Author who writes the post. Designer who designs inline graphics. Editor who publishes and promotes the post. You only need three people to publish awesome content. #blogging3. Tools Your Team Will Need to Complete Their Roles: The second part of knowing your resources involves understanding what tools you'll use to create and manage your posts. For the minimum viable post that only includes text, graphics, and promotion, you may look at tools like: WordPress for the author to write the post. Photoshop  for the designer to design the post (or even a few free tools to design it yourself for you solo content creators out there). If you're low on budget but need a full-powered solution, GIMP is a free alternative  comparable to Photoshop. for the editor to manage the entire content creation process with  your author and designer, while publishing and promoting the post. Recommended Reading: How to Structure Your Content Marketing Team to Create Your Best Content 4. Time Commitment to Create Your Blog Posts: And the last part is understanding how much time each of these things takes to do. That will help you plan backward based on the amount of effort needed for your blog posts. Here are a few things to look into for that: Understand how long your average posts will be. That will  give you some indication for a time commitment from your author (maybe multiple). For example,  writing a 1,500-word post for the blog takes me about 4–5 hours with research, ideation, and actual writing. Estimate  how many graphics you'll include with every post. This may vary, but your designer  can probably estimate how much time she needs for every post, which will help her understand her commitment to the process. Know  exactly how you will promote your content so your editor can estimate his time commitment for social sharing, repurposing, syndication, and any other content distribution you're planning. Find your  people, tools, and time to know exactly how you'll execute your blog schedule.This knowledge will help you plan ahead far enough with your blog schedule to help your entire team have the time they need to create awesome content. It'll help you avoid rushing folks who actually may need a bit more time, while also helping everyone on the team understand when they should start executing their responsibilities. Takeaways: Figure out the names of everyone who will help you out. Meet with  those folks and their managers to agree on their time commitments and responsibilities. Know exactly what tools you need to be successful. Then get those tools in working order. Define a  task-based workflow  that will help your team complete their responsibilities on time once you get started with your blog schedule. Plan Your Blog Schedule Um, finally?! You could skip here, but if you don't know the goals you're trying to reach, and you have no one and no tools to help you get here, it's a little tricky to plan  your blog schedule! 1. Understand Your Optimal Publishing Frequency (What You'd Like  To Do) It's always helpful to understand your dream before you get started: How many posts would you like to publish every week? How about every month? That visualization is a great place to start just so you know how you'll ramp up your efforts. It's easy for the team to see  how much content you'd like to publish down the road. But for now- start with a minimal posting frequency to build your momentum. 2. Start Slow I've heard of folks starting their blog and publishing tons of content right off the bat: @njellering actually I did it the opposite way, started blogging more 3/4 per week and now working more on seo and distribution #cochat Cristina Hontanilla (@CHontanilla) May 7, 2015 What I fear for newbies starting that way, especially when working with a team new to blogging, is that there is tons of room for burnout by publishing too much content too quickly.  Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team. Give your team time after every post in your first two months to walk through what went well, what you should do differently next time, and what you should stop doing entirely. After that, you could shift those meetings to once a month. Here's what a beginner's first six months' blog schedule could look like: At this point, you've worked though a ton of content with your team, and it's a good chance to measure your results to improve your content. 3. Measure the Success of Your First Posts You Published You know your goals. Quickly review how an average post contributes to your goals. Now that you've worked up a consistent blog schedule, that's as easy as looking at a week's (or possibly a month's) worth of measurements for your content and averaging the numbers. Plan time to measure the success of your posts. Use that knowledge to make quick improvements.Fill in the entire team on how you're doing. That way, everyone can figure out ways to improve their areas of responsibilities that will improve all of the content you publish (which  will also help you reach your goals). Recommended Reading: How to Make 2017 Super Organized With an Easy Content Calendar Template 4.  Calculate a Publishing Frequency to Reach Your Goals From the previous step, you've figured out how an average post contributes to your goals to increase: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions From here, use those figures to determine the amount of posts you'd need to publish in your blog schedule to reach your goals: 5. Is that Publishing Frequency Achievable? When you use this algorithm, some goals may require a lot more content than others. That's fine. It's just a tool to help you gauge how much content to publish to reach your goals. And keep in mind, this is only accurate if your posts don't get more traction, which they all certainly will as you increase your publishing frequency and  maintain consistency. A consistent blog schedule will help you grow your audience and get better  results from every post.Now it's time to take a hard look at your goals, the resources you have available to you to create content (specifically, the time involved from everyone on the team dedicated to creating your awesome content), and determine a super achievable publishing frequency. Here's what to look for: How much time does it take to write, design, publish, and promote a single  post? Is it possible for your team to scale to a happy medium amount of content publishing that either hits your goals or is really close? What could you quit doing to dedicate more time to creating awesome content? What improvements could you make in your content creation process to spend less time developing your  content? Finding efficiencies to publish content quicker will  help you scale- but be wary of the boogeyman saying, "Don't sacrifice quality for quantity." Don't sacrifice quality for quantity.6. Plan Content Improvements to Increase Success of Every Post Chances are, you're able to publish a decent amount of content that helps you nearly hit your goals. From here, some of the best ways to reach your goals are to improve every piece of content you publish. That way, every post delivers more results to your goals, which means you can get more results by publishing less content. Considering our major goals, here are a few quick wins to increase your efficiency with each: Social media shares. Write social media friendly content to help people want to share your content. Use social media buttons in your content in the best places to help people share your content. Plan a social media editorial calendar to boost your shares of your content to quadruple your traffic. Social media subscribers. Curate content to share with your subscribers to bring them the best of the best from your niche. Encourage readers to subscribe to your social accounts to get the latest and greatest from your blog. Include a way for readers to follow you when they sign up for emails (an easy automatic opt-in in their settings works well). Traffic. Publish really useful, helpful, educational, or entertaining content worthy of sharing. Optimize your posts for search engines to get long-term traffic. Share your content on social media more than once. Newsletter subscribers. Build an email list and community around your content. Be clear and honest with your opt-ins by telling your subscribers exactly what they'll get. Trade free content for email addresses. Customer conversions. Map out your customers' journey from a newbie to a veteran, and write content for all stages of the marketing funnel. Test different email  templates, subject lines, and more while including calls to action to convert. Ask readers to purchase what you're selling. You're providing helpful content with the goal to convert readers into buyers, so include calls to action in appropriate places throughout your content (without being overwhelmingly salesy). Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts 7. Publish Your Optimal Blog Schedule For example, if you decide to boost your blog schedule to publish two posts a week, here is a game plan to increase your blog schedule publishing for your next 6 months: Note that the first two months involve finding the best times to publish your blog posts. That's something you'll do no matter if you're looking to publish two posts a week or more. Use  a content marketing editorial calendar template to map out your publishing frequency like this example. 8. Iterate and Try New Things This is the fun part: Execute your plan. You just planned  out an entire year blog schedule for your content! Measure your goals, improve your content, and repeat, repeat, repeat. Congrats on setting up your annual blog schedule! How To Plan A Blog Schedule That Will Crush Your Goals So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to  define a blog schedule that will help you publish  those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsHere's exactly how you can do all of that with a blog schedule that really works: Begin By Defining  Your Blogging Goals Chances are, you're looking to create a blog schedule because you've heard publishing consistent content can help you grow your blog. It's true! Actually, folks who publish consistent content get as much as 30% more traffic for every post they publish, all while saving about an hour per post. And not only that, it makes your life a whole lot easier to look at a calendar full of blog post ideas instead of a blank slate and wondering, "What am I going to write today?" But- defining your blog schedule or even planning to publish more content isn't  your goal. Start first with a few measurements that'll help you focus your efforts on the right kinds of growth for your blog: Social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions are great goals to start with. Before  you even think about your optimal blog schedule, where would you like these numbers to be? I've seen first hand how social media shares influence all of these metrics in this order to grow customer conversions. 63% of 's blog traffic comes from social media, so you can see how all of these metrics are super important to us. These are good goals to have for your blog: ...Essentially, think of 10x growth. This mindset is what drives every decision we make at on how we use our time, and it's a good model for you, too! When you add something to your plate, ask yourself, "Will this help us drive 10x growth, or is this just a nice-to-have?" Takeaways: At this point, define goals for each of these metrics using the formula: social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions. If other measurements are more important to you, apply the formula to those to define your goals. It's possible that you're not looking for 10x growth for a certain goal (and maybe that is unachievable for certain measurements). Determine a figure for every goal that you will measure- just make sure there is really a number to which you will compare your results to understand how you're making an impact. Train Your Blogging Goals to Be... Well... SMART. Great goals are specific, measurable, actionable, realistic, and  time sensitive. You just figured out exactly what you'll measure, so at this point, just define your goals a bit further with a format like this: And you can do your own with a structure like this: Know How You Will Really Meet  Your Blog Schedule Chances are, you're one of the 70% of B2B marketers who plan to create more content this year. So, before you just jump in, let's get your resources figured out to make executing your blog schedule that much easier once you get going. 1. Roles You'll Need to Write Your Blog Posts: For blogging, there are only a handful roles  you need to fill: Writing Designing Publishing Promoting Recommended Reading: How to Set SMART Marketing Goals 2. People You'll Need to Fill Your Roles: That said, you  could probably get started with as few as  3 people: Author who writes the post. Designer who designs inline graphics. Editor who publishes and promotes the post. You only need three people to publish awesome content. #blogging3. Tools Your Team Will Need to Complete Their Roles: The second part of knowing your resources involves understanding what tools you'll use to create and manage your posts. For the minimum viable post that only includes text, graphics, and promotion, you may look at tools like: WordPress for the author to write the post. Photoshop  for the designer to design the post (or even a few free tools to design it yourself for you solo content creators out there). If you're low on budget but need a full-powered solution, GIMP is a free alternative  comparable to Photoshop. for the editor to manage the entire content creation process with  your author and designer, while publishing and promoting the post. Recommended Reading: How to Structure Your Content Marketing Team to Create Your Best Content 4. Time Commitment to Create Your Blog Posts: And the last part is understanding how much time each of these things takes to do. That will help you plan backward based on the amount of effort needed for your blog posts. Here are a few things to look into for that: Understand how long your average posts will be. That will  give you some indication for a time commitment from your author (maybe multiple). For example,  writing a 1,500-word post for the blog takes me about 4–5 hours with research, ideation, and actual writing. Estimate  how many graphics you'll include with every post. This may vary, but your designer  can probably estimate how much time she needs for every post, which will help her understand her commitment to the process. Know  exactly how you will promote your content so your editor can estimate his time commitment for social sharing, repurposing, syndication, and any other content distribution you're planning. Find your  people, tools, and time to know exactly how you'll execute your blog schedule.This knowledge will help you plan ahead far enough with your blog schedule to help your entire team have the time they need to create awesome content. It'll help you avoid rushing folks who actually may need a bit more time, while also helping everyone on the team understand when they should start executing their responsibilities. Takeaways: Figure out the names of everyone who will help you out. Meet with  those folks and their managers to agree on their time commitments and responsibilities. Know exactly what tools you need to be successful. Then get those tools in working order. Define a  task-based workflow  that will help your team complete their responsibilities on time once you get started with your blog schedule. Plan Your Blog Schedule Um, finally?! You could skip here, but if you don't know the goals you're trying to reach, and you have no one and no tools to help you get here, it's a little tricky to plan  your blog schedule! 1. Understand Your Optimal Publishing Frequency (What You'd Like  To Do) It's always helpful to understand your dream before you get started: How many posts would you like to publish every week? How about every month? That visualization is a great place to start just so you know how you'll ramp up your efforts. It's easy for the team to see  how much content you'd like to publish down the road. But for now- start with a minimal posting frequency to build your momentum. 2. Start Slow I've heard of folks starting their blog and publishing tons of content right off the bat: @njellering actually I did it the opposite way, started blogging more 3/4 per week and now working more on seo and distribution #cochat Cristina Hontanilla (@CHontanilla) May 7, 2015 What I fear for newbies starting that way, especially when working with a team new to blogging, is that there is tons of room for burnout by publishing too much content too quickly.  Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team. Give your team time after every post in your first two months to walk through what went well, what you should do differently next time, and what you should stop doing entirely. After that, you could shift those meetings to once a month. Here's what a beginner's first six months' blog schedule could look like: At this point, you've worked though a ton of content with your team, and it's a good chance to measure your results to improve your content. 3. Measure the Success of Your First Posts You Published You know your goals. Quickly review how an average post contributes to your goals. Now that you've worked up a consistent blog schedule, that's as easy as looking at a week's (or possibly a month's) worth of measurements for your content and averaging the numbers. Plan time to measure the success of your posts. Use that knowledge to make quick improvements.Fill in the entire team on how you're doing. That way, everyone can figure out ways to improve their areas of responsibilities that will improve all of the content you publish (which  will also help you reach your goals). Recommended Reading: How to Make 2017 Super Organized With an Easy Content Calendar Template 4.  Calculate a Publishing Frequency to Reach Your Goals From the previous step, you've figured out how an average post contributes to your goals to increase: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions From here, use those figures to determine the amount of posts you'd need to publish in your blog schedule to reach your goals: 5. Is that Publishing Frequency Achievable? When you use this algorithm, some goals may require a lot more content than others. That's fine. It's just a tool to help you gauge how much content to publish to reach your goals. And keep in mind, this is only accurate if your posts don't get more traction, which they all certainly will as you increase your publishing frequency and  maintain consistency. A consistent blog schedule will help you grow your audience and get better  results from every post.Now it's time to take a hard look at your goals, the resources you have available to you to create content (specifically, the time involved from everyone on the team dedicated to creating your awesome content), and determine a super achievable publishing frequency. Here's what to look for: How much time does it take to write, design, publish, and promote a single  post? Is it possible for your team to scale to a happy medium amount of content publishing that either hits your goals or is really close? What could you quit doing to dedicate more time to creating awesome content? What improvements could you make in your content creation process to spend less time developing your  content? Finding efficiencies to publish content quicker will  help you scale- but be wary of the boogeyman saying, "Don't sacrifice quality for quantity." Don't sacrifice quality for quantity.6. Plan Content Improvements to Increase Success of Every Post Chances are, you're able to publish a decent amount of content that helps you nearly hit your goals. From here, some of the best ways to reach your goals are to improve every piece of content you publish. That way, every post delivers more results to your goals, which means you can get more results by publishing less content. Considering our major goals, here are a few quick wins to increase your efficiency with each: Social media shares. Write social media friendly content to help people want to share your content. Use social media buttons in your content in the best places to help people share your content. Plan a social media editorial calendar to boost your shares of your content to quadruple your traffic. Social media subscribers. Curate content to share with your subscribers to bring them the best of the best from your niche. Encourage readers to subscribe to your social accounts to get the latest and greatest from your blog. Include a way for readers to follow you when they sign up for emails (an easy automatic opt-in in their settings works well). Traffic. Publish really useful, helpful, educational, or entertaining content worthy of sharing. Optimize your posts for search engines to get long-term traffic. Share your content on social media more than once. Newsletter subscribers. Build an email list and community around your content. Be clear and honest with your opt-ins by telling your subscribers exactly what they'll get. Trade free content for email addresses. Customer conversions. Map out your customers' journey from a newbie to a veteran, and write content for all stages of the marketing funnel. Test different email  templates, subject lines, and more while including calls to action to convert. Ask readers to purchase what you're selling. You're providing helpful content with the goal to convert readers into buyers, so include calls to action in appropriate places throughout your content (without being overwhelmingly salesy). Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts 7. Publish Your Optimal Blog Schedule For example, if you decide to boost your blog schedule to publish two posts a week, here is a game plan to increase your blog schedule publishing for your next 6 months: Note that the first two months involve finding the best times to publish your blog posts. That's something you'll do no matter if you're looking to publish two posts a week or more. Use  a content marketing editorial calendar template to map out your publishing frequency like this example. 8. Iterate and Try New Things This is the fun part: Execute your plan. You just planned  out an entire year blog schedule for your content! Measure your goals, improve your content, and repeat, repeat, repeat. Congrats on setting up your annual blog schedule! How To Plan A Blog Schedule That Will Crush Your Goals So you know how to write awesome blog posts. And you know how to increase your blog traffic. The next step, then, is to  define a blog schedule that will help you publish  those awesome blog posts super consistently to increase your: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions And all that, done in a way that helps you reach your goals. No sweat, right? How To Plan A Blog Schedule That Will Crush Your GoalsHere's exactly how you can do all of that with a blog schedule that really works: Begin By Defining  Your Blogging Goals Chances are, you're looking to create a blog schedule because you've heard publishing consistent content can help you grow your blog. It's true! Actually, folks who publish consistent content get as much as 30% more traffic for every post they publish, all while saving about an hour per post. And not only that, it makes your life a whole lot easier to look at a calendar full of blog post ideas instead of a blank slate and wondering, "What am I going to write today?" But- defining your blog schedule or even planning to publish more content isn't  your goal. Start first with a few measurements that'll help you focus your efforts on the right kinds of growth for your blog: Social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions are great goals to start with. Before  you even think about your optimal blog schedule, where would you like these numbers to be? I've seen first hand how social media shares influence all of these metrics in this order to grow customer conversions. 63% of 's blog traffic comes from social media, so you can see how all of these metrics are super important to us. These are good goals to have for your blog: ...Essentially, think of 10x growth. This mindset is what drives every decision we make at on how we use our time, and it's a good model for you, too! When you add something to your plate, ask yourself, "Will this help us drive 10x growth, or is this just a nice-to-have?" Takeaways: At this point, define goals for each of these metrics using the formula: social media shares, social media subscribers, traffic, newsletter subscribers, and customer conversions. If other measurements are more important to you, apply the formula to those to define your goals. It's possible that you're not looking for 10x growth for a certain goal (and maybe that is unachievable for certain measurements). Determine a figure for every goal that you will measure- just make sure there is really a number to which you will compare your results to understand how you're making an impact. Train Your Blogging Goals to Be... Well... SMART. Great goals are specific, measurable, actionable, realistic, and  time sensitive. You just figured out exactly what you'll measure, so at this point, just define your goals a bit further with a format like this: And you can do your own with a structure like this: Know How You Will Really Meet  Your Blog Schedule Chances are, you're one of the 70% of B2B marketers who plan to create more content this year. So, before you just jump in, let's get your resources figured out to make executing your blog schedule that much easier once you get going. 1. Roles You'll Need to Write Your Blog Posts: For blogging, there are only a handful roles  you need to fill: Writing Designing Publishing Promoting Recommended Reading: How to Set SMART Marketing Goals 2. People You'll Need to Fill Your Roles: That said, you  could probably get started with as few as  3 people: Author who writes the post. Designer who designs inline graphics. Editor who publishes and promotes the post. You only need three people to publish awesome content. #blogging3. Tools Your Team Will Need to Complete Their Roles: The second part of knowing your resources involves understanding what tools you'll use to create and manage your posts. For the minimum viable post that only includes text, graphics, and promotion, you may look at tools like: WordPress for the author to write the post. Photoshop  for the designer to design the post (or even a few free tools to design it yourself for you solo content creators out there). If you're low on budget but need a full-powered solution, GIMP is a free alternative  comparable to Photoshop. for the editor to manage the entire content creation process with  your author and designer, while publishing and promoting the post. Recommended Reading: How to Structure Your Content Marketing Team to Create Your Best Content 4. Time Commitment to Create Your Blog Posts: And the last part is understanding how much time each of these things takes to do. That will help you plan backward based on the amount of effort needed for your blog posts. Here are a few things to look into for that: Understand how long your average posts will be. That will  give you some indication for a time commitment from your author (maybe multiple). For example,  writing a 1,500-word post for the blog takes me about 4–5 hours with research, ideation, and actual writing. Estimate  how many graphics you'll include with every post. This may vary, but your designer  can probably estimate how much time she needs for every post, which will help her understand her commitment to the process. Know  exactly how you will promote your content so your editor can estimate his time commitment for social sharing, repurposing, syndication, and any other content distribution you're planning. Find your  people, tools, and time to know exactly how you'll execute your blog schedule.This knowledge will help you plan ahead far enough with your blog schedule to help your entire team have the time they need to create awesome content. It'll help you avoid rushing folks who actually may need a bit more time, while also helping everyone on the team understand when they should start executing their responsibilities. Takeaways: Figure out the names of everyone who will help you out. Meet with  those folks and their managers to agree on their time commitments and responsibilities. Know exactly what tools you need to be successful. Then get those tools in working order. Define a  task-based workflow  that will help your team complete their responsibilities on time once you get started with your blog schedule. Plan Your Blog Schedule Um, finally?! You could skip here, but if you don't know the goals you're trying to reach, and you have no one and no tools to help you get here, it's a little tricky to plan  your blog schedule! 1. Understand Your Optimal Publishing Frequency (What You'd Like  To Do) It's always helpful to understand your dream before you get started: How many posts would you like to publish every week? How about every month? That visualization is a great place to start just so you know how you'll ramp up your efforts. It's easy for the team to see  how much content you'd like to publish down the road. But for now- start with a minimal posting frequency to build your momentum. 2. Start Slow I've heard of folks starting their blog and publishing tons of content right off the bat: @njellering actually I did it the opposite way, started blogging more 3/4 per week and now working more on seo and distribution #cochat Cristina Hontanilla (@CHontanilla) May 7, 2015 What I fear for newbies starting that way, especially when working with a team new to blogging, is that there is tons of room for burnout by publishing too much content too quickly.  Instead, in the first months especially, focus on publishing enough content to work through the awkward newness of blogging, without overwhelming your team. Give your team time after every post in your first two months to walk through what went well, what you should do differently next time, and what you should stop doing entirely. After that, you could shift those meetings to once a month. Here's what a beginner's first six months' blog schedule could look like: At this point, you've worked though a ton of content with your team, and it's a good chance to measure your results to improve your content. 3. Measure the Success of Your First Posts You Published You know your goals. Quickly review how an average post contributes to your goals. Now that you've worked up a consistent blog schedule, that's as easy as looking at a week's (or possibly a month's) worth of measurements for your content and averaging the numbers. Plan time to measure the success of your posts. Use that knowledge to make quick improvements.Fill in the entire team on how you're doing. That way, everyone can figure out ways to improve their areas of responsibilities that will improve all of the content you publish (which  will also help you reach your goals). Recommended Reading: How to Make 2017 Super Organized With an Easy Content Calendar Template 4.  Calculate a Publishing Frequency to Reach Your Goals From the previous step, you've figured out how an average post contributes to your goals to increase: Social media shares Social media subscribers Traffic Newsletter subscribers Customer conversions From here, use those figures to determine the amount of posts you'd need to publish in your blog schedule to reach your goals: 5. Is that Publishing Frequency Achievable? When you use this algorithm, some goals may require a lot more content than others. That's fine. It's just a tool to help you gauge how much content to publish to reach your goals. And keep in mind, this is only accurate if your posts don't get more traction, which they all certainly will as you increase your publishing frequency and  maintain consistency. A consistent blog schedule will help you grow your audience and get better  results from every post.Now it's time to take a hard look at your goals, the resources you have available to you to create content (specifically, the time involved from everyone on the team dedicated to creating your awesome content), and determine a super achievable publishing frequency. Here's what to look for: How much time does it take to write, design, publish, and promote a single  post? Is it possible for your team to scale to a happy medium amount of content publishing that either hits your goals or is really close? What could you quit doing to dedicate more time to creating awesome content? What improvements could you make in your content creation process to spend less time developing your  content? Finding efficiencies to publish content quicker will  help you scale- but be wary of the boogeyman saying, "Don't sacrifice quality for quantity." Don't sacrifice quality for quantity.6. Plan Content Improvements to Increase Success of Every Post Chances are, you're able to publish a decent amount of content that helps you nearly hit your goals. From here, some of the best ways to reach your goals are to improve every piece of content you publish. That way, every post delivers more results to your goals, which means you can get more results by publishing less content. Considering our major goals, here are a few quick wins to increase your efficiency with each: Social media shares. Write social media friendly content to help people want to share your content. Use social media buttons in your content in the best places to help people share your content. Plan a social media editorial calendar to boost your shares of your content to quadruple your traffic. Social media subscribers. Curate content to share with your subscribers to bring them the best of the best from your niche. Encourage readers to subscribe to your social accounts to get the latest and greatest from your blog. Include a way for readers to follow you when they sign up for emails (an easy automatic opt-in in their settings works well). Traffic. Publish really useful, helpful, educational, or entertaining content worthy of sharing. Optimize your posts for search engines to get long-term traffic. Share your content on social media more than once. Newsletter subscribers. Build an email list and community around your content. Be clear and honest with your opt-ins by telling your subscribers exactly what they'll get. Trade free content for email addresses. Customer conversions. Map out your customers' journey from a newbie to a veteran, and write content for all stages of the marketing funnel. Test different email  templates, subject lines, and more while including calls to action to convert. Ask readers to purchase what you're selling. You're providing helpful content with the goal to convert readers into buyers, so include calls to action in appropriate places throughout your content (without being overwhelmingly salesy). Recommended Reading: This is the Ultimate Blog Writing Process to Create Killer Posts 7. Publish Your Optimal Blog Schedule For example, if you decide to boost your blog schedule to publish two posts a week, here is a game plan to increase your blog schedule publishing for your next 6 months: Note that the first two months involve finding the best times to publish your blog posts. That's something you'll do no matter if you're looking to publish two posts a week or more. Use  a content marketing editorial calendar template to map out your publishing frequency like this example. 8. Iterate and Try New Things This is the fun part: Execute your plan. You just planned  out an entire year blog schedule for your content! Measure your goals, improve your content, and repeat, repeat, repeat. Congrats on setting up your annual blog schedule!

Chemistry Abbreviations Starting With the Letter E

Chemistry Abbreviations Starting With the Letter E Chemistry abbreviations and acronyms are common in all fields of science. This collection offers common abbreviations and acronyms beginning with the letter E used in chemistry and chemical engineering. Abbreviations With the Letter E e - electrone- - electronE - EnergyE1520 - Propylene GlycolEA - Epoxy AdhesiveEA - Ethyl AcetateEAA - Ethylene Acrylic AcidEAM - Embedded Atom MethodEAS - Electrophilic Aromatic SubstitutionEB - Electrode BarrierEBSD - Electron BackScatter DiffractionEBT - Eriochrome Black T indicatorEC - Electron CaptureEC - Ethyl CarbonateECD - Electron Capture DetectorECH - Enoyl-CoA HydrataseEDI - Electrical De-IonizationEDP - Ethylene Diamine PyrocatecholEDT - 1,2-Ethane DiThiolEDTA - Ethylene-Diamine-Tetra-Acetic acidEE - Ether ExtractEEC - Equilibrium Equivalent ConcentrationEEC - Evaporation Emission ControlEEEI - Effective Electron-Electron InteractionEER - Equilibrium Exchange RateEET - Excitation Energy TransferEG - Ethylene GlycolEGE - Ethylene Glycol EtherEGO - Exhaust Gas OxygenEGR - Entropy Gradient ReversalEGTA - Ethylene Glycol Tetraacetic AcidEHF - Extremely High FrequencyEIC - Electromagnetically-Induced ChiralityELF - Extremely Low FrequencyEM - ElectroMagneticEM - Elevated Moistu reEMA - Ethylene Methacrylic AcidEMF - ElectroMotive ForceEN - Ethylene NaphthalateEOF - ElectroOsmotic FlowEP - Ethylene PolypropyleneEPA - Environmental Protection AgencyEPD - End Point DilutionEPDM - Ethyl Propyl Diene MonomerEPH - Extractable Petroleum HydrocarbonsEPI - EPInephrineEq - EquivalentEr - ErbiumERW - Electrolyzed Reduced WaterEs - EinsteiniumES - Excited StateETOH - Ethyl AlcoholEu - EuropiumEV - Exceptional VacuumEVA - Ethylene Vinyl AcetateEVOH - Ethylene Vinyl Alcohol

Emplyment interviews Essay Example | Topics and Well Written Essays - 750 words

Emplyment interviews - Essay Example The main disadvantages are high cost and lack of anonymity. Still, this type of interviews is crucial for effective recruitment because it allows certain standardization of description. To effect the standardization and control for which procedures are designed, they are presented in a specific format conveying information for a particular action to be taken (Sammar et al 2009). The second type is a structured interview. During this interview, the action may be only one step in a series of steps or the entire series. Once formalized in this manner, procedures need to be followed explicitly to achieve their objectives. Hence the rigidity of bureaucracy. Sometimes exceptions may be made to a formalized procedure, but in that case the manner of making an exception is also formalized. In a systems context, a procedure is like a hard-wired circuit. It ensures predictability. The main advantages are high reliability and level of control. The main disadvantage is a law level of personal involvement of an interviewer. The third type is behavioral interviews. Much of the workers' knowledge is conscious, obtained in schools, training, and / or on the job. But much of it is also subconscious, a distillation of experience in which personal solutions to problems encountered in the course of the workday may or may not have worked. The main advantages are the possibility to measure attitudes and accurate reflection. The main disadvantage is subjectivity (influenced by age, income level, race, etc.). The forth type is situation interview. The environment created within the focus group is one in which the conscious knowledge of the participants comes together, and insights are expressed that may be new or may have only existed under the surface. As he or she leads the workshop, an emerging pride is evidenced by the participants in the interview analysis they use to do their jobs to the standards required for quality performance. The advantages of this type are low variation in answers, a possibility to find a right candidate at the short period of time, and it is easy to come up with questions about specific situations. The main disadvantages are that it does not ensure further development of skills and knowledge of a candidate. Also, it is easy for a person to predict and find the right answer for all questions asked during the interview. The panel interview reflects an increasingly common phenomenon, management willingness to go beyond descriptions to achieve greater efficiency and higher productivity. The main advantage is effective tool for measuring communication skills and ability to socialize. The main disadvantage is that the interview can be confusing and a candidate can be taken aback. The computer interview will help companies to save time and analyze data with the help of computer programs. The main disadvantage is lack of personal interaction and communication. The video interview proposes great opportunities to save time and resources of the organization, thus it can be stressful and very subjective. The notion that every little thing that needs doing in order to get work done must appear in a job description is, of course, quite impractical and ultimately can destroy initiative (Sammar et al 2009). The best type

The KT600 Chipset Essay Example | Topics and Well Written Essays - 1250 words

The KT600 Chipset - Essay Example In this article, the KT600 chipset from Via Technologies will be investigated with its operations, configurations and the layout demonstrated to understand the operations and configuration of the chipset (Via Technologies, 2012). The general arrangement of the KT600 chipset in relation to other PC components (Source: DragonByte technologies, 2012) The above chipset consist of the north and south bridge as shown in the diagram above. In the KT600 chipset, the Northern bridge handles all data from graphic ports, the AGP, or PCI express, and then from memory consisting of Front Side Bus, FSB (Via Technologies, 2012). Although the two chips are essential from the chipset, mostly, the Northern chipset handles most of the essential tasks, which include connection between the main memory bank and he CPU. On the other hand, the Southern bridge is responsible for data from PCIx1 slots and may even have some integrated components such as audio or onboard graphics. As shown on the figure above, the North and South bridges have different chips names though they are often paired with the same opposite bridges, to be referred to with the collective name of a chipset. The diagram shows all the components of a PC, and how these are connected to either the north or south bridges of the KT600 chipset. The main functions of the above chipset are to manage data throughout the PC. Data is transported throughout the PC through a bus. The bus is responsible for carrying data to its right location via the chipset. However, the Backside Bus (BSB); the bus between the cache memory and the CPU does not follow this rule. Some PCs today may have the cache memory, which makes it not necessary to go through the chipset when carrying this information in the PC. The BSB is however different from the main memory bus in that it only dictates the speed between the cache memory and the CPU. The memory bus speed is usually a different bus, with the ability to change the speed independently. Apart f rom the BSB the other buses go through the chipset to get required direction where to take the data. This implies the huge amount of data that goes through the chipset requires it to be up to speed. Speed is one of the important aspects that have to be considered when considering the above chipset, as poor choice of speed may severely hamper the performance of a computer. For example, with the advanced Fast stream 64 DDR400 Memory Controller on the VIA Apollo KT600 interweaves used together with the 400MHZ FSB, this results to a perfectly balanced subsystem that greatly reduces data latency and enhances searing performance from the latest processors, such as the AMD Athlon XP Processor. Moreover, the KT600 supports the AGP8X, which offers the chipset maximum performance from one of the most powerful graphic controllers (Via Technologies, 2012). A Figure of Gates diagram for KT600 Chipset The chipset operates according to the logic diagram portrayed above. The High Voltage Gate Drive rs are strategically designed and arranged to drive both high and the low side N channel MOSFETs in a half bridge synchronized configuration (Texas Instruments, 12). The floating high speed driver can operate with a supply voltage of up to 100V. Moreover, the A version provides a full 3A of gate drive, while the B and C provide the 2A and 1A versions respectively (Texas Instrument

ACC 501 Case Assignment 1 (Accounting for Cesision Making Essay

ACC 501 Case Assignment 1 (Accounting for Cesision Making - Essay Example According to the disclosure in its Annual Review, standards appropriate to ‘current legislation’ and the company’s Articles of Association are used. As countries listed with the EU securities market use the International Financial Reporting Standards for reporting purposes, it is concluded that the parent company prepares its consolidated financial statements according to the IFRS (Weygandt, Kimmel, & Kieso, 2010). The Auditing Board of the Central Chamber of Commerce undertakes responsibility for local auditing standards within Finland, so it can also be concluded that relevant audit standards used by Fazer Group are as per ABC (DeloitteToucheTohmatsuLimited, 2013). Comparability of the income statement may be difficult as Fazer group’s income statement does not incorporate Cost of Sales or Cost of Goods Sold as an individual line item whereas Caribou’s income statement does. Fazer’s statements have specified increase or decrease in inventory stock individually whereas Caribou’s have included inventory movements within COS. This may give rise to comparability issues within the operational cost heads of the two companies (KPMG, 2012). Caribou’s statement of cash flows does not incorporate the impact of the finance cost, dividends paid and tax paid after the ‘changes in operating assets and liabilities’ segment of the cash flows from operating activities; instead the information is provided as supplementary disclosure at the end of the statement of cash flows. As per IFRS regulations, this adjustment is made in Fazer’s statement of cash flows. This, eventually, creates a discrepancy between the final figures for operating cash flows for the two companies. Conclusive statements about the companies’ performances based on the statement of cash flows cannot be drawn as a result. Purchase of the subsidiary is incorporated within the investing activities of Fazer Group; however,

The expansion and settlement of the U.S Essay Example | Topics and Well Written Essays - 250 words - 1

The expansion and settlement of the U.S - Essay Example itiated the greatest sustenance mainly from Democrats especially northern states, through which the Democratic newspaper addressed an ultimate dream of widening philosophies of the U.S through no forceful and no brutal ways (Huntington). Congress and the slavery act was another reason that the US expanded. When the congress failed to pass a bill against slavery people fled in search for new territories. People fled to Kansas-Nebraska to make the positions pro or anti-slavery. Gold is a rich resource for a long time maintained the precious state. The discovery of gold in California and Klondike became a reason for people to settle in those areas in search for jobs and better lives. In addition, the completion of transcontinental Railroad 1869 as decreed by the government was another facilitator of expansion (Huntington). The ability to transport goods and people for a longer distance convinced citizens to settle wherever they wanted. People’s perception and how they have portrayed the US, has shaped the nation’s development in terms of population. Many songwriters, book authors, artists, influential leaders have painted America to be a nation flowing with milk and honey. A painting entitled American Progress has for a long time been an inspiration to most Americans and revealed the real picture of American development and expansion (Huntington). Most immigrants to the US have that thought in mind as they move to settle in the US. Among other reasons, American-Mexican war, acquisition of Hawaii and Alaska mid-19th century, French war and the Oregon Trail Dispute among many other

Medical research abroad Essay Example | Topics and Well Written Essays - 500 words

Medical research abroad - Essay Example The last bit of the presentation will conclude about the research conducted. Marriages in most African countries become recognized upon payment of the bride price which has many names in various African settings. In South Africa, it is referred to as labola; in East Africa it is referred to as mahari; in Zimbabwe it is referred to as roora; generally, in African settings, it is referred to as head-money. This payment is normally in the form of cash or other forms, and it is directed towards the family of the lady being married. African women are vulnerable when being used as research specimens as typified by many African constitutions. I will use Nigeria as a case example, maturity is deemed to start when one clocks 18 years. Another way that women can be considered of a mature age is when they have been married. However, as a result of the payment of the bride price, African women are considered as objects that are purchased in marriage. As a result of this, constitutional rights of these women of being regarded mature are taken away from them upon marriage. Therefore, African will be forced to seek approval from their husbands or even family members of their husbands when they want to enroll in clinical research. This is the challenge that is faced in clinical research using African women. The same normally applies for older women who are unmarried. Ion this scenario, the Nigerian constitution and indeed, most African constitutions have placed women under the care of their father or guardian until they are married. However, these rules are not applicable in Europe or in America. Another remarkable finding is that bride price is not paid to black women in the West Indies and the US. Therefore, it is only African black women who become disadvantaged when it comes to this. Solutions to this problem faced by African women have no borne